Home Celebrity Gossip & Social Jennifer Lopez Rebrands Tour as Biggest Hits Present Amid Weak Gross sales

Jennifer Lopez Rebrands Tour as Biggest Hits Present Amid Weak Gross sales

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After canceling seven dates of her first North American tour in 5 years amid weak ticket gross sales, Jennifer Lopez has renamed it to apparently broaden its scope, altering it from “This Is Me… Now” to “This Is Me… Reside | The Biggest Hits.”

Lopez initially introduced the trek in February to coincide with the discharge of her newest album “This Is Me… Now” and its accompanying two movies. However she quietly canceled a few of its dates final month in cities like Cleveland and Nashville, possible attributable to poor gross sales. The most recent rebrand suggests a pivot from a tour specializing in the brand new album’s songs to 1 spanning her discography, a transfer that will entice listeners who didn’t join together with her newest materials.

Requests for remark from Lopez’s reps and Reside Nation, which is producing the tour, went unanswered. Reside Nation’s website hasn’t been up to date to mirror the tour’s identify change, however it does have conflicting titles on Lopez’s listings, together with “This Is Me… Reside” and “This Is Me… Now The Tour.” Whereas some venues internet hosting Lopez’s performances haven’t modified the unique listings on their respective websites, there are a number of cases confirming the rebrand, for exhibits at Palm Springs’ Acrisure Enviornment and Inglewood’s The Discussion board. A sponsored Fb advert from Lopez additionally contains a graphic with the brand new title.

Upon launch in February, “This Is Me… Now” struggled to search out an viewers, promoting 14,000 copies in its first week. Whereas the album did debut atop the Billboard High Album Gross sales Chart attributable to 11,000 in bodily gross sales, it arrived at No. 38 on the Billboard 200, changing into the second of her 9 studio albums to bow outdoors the highest 10.

The album was one a part of a self-financed $20 million multimedia mission together with the tour and the 2 movies, “This Is Me…Now: A Love Story,” and a documentary, “The Biggest Love Story By no means Informed.” Selection described the endeavor as an examination of “Lopez’s life as a serial romantic” following her romantic rekindling with actor Ben Affleck, who she married in 2022 after practically 20 years aside.

The post Jennifer Lopez Rebrands Tour as Biggest Hits Present Amid Weak Gross sales appeared first on Allcelbrities.

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